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Founder
A year ago, I was just like many detailers out there—waking up early, lugging around my gear, grinding through 12-hour days in the Florida heat, and praying each week would bring in enough jobs to stay afloat.
I loved the work. I loved transforming dirty cars into showroom pieces. But what I didn’t love was the feast-or-famine cycle. Some weeks were booming, others were bone dry. And no matter how good my details were, it always felt like I was invisible to the people who needed me most.
That’s when it hit me—being the best detailer doesn’t matter if nobody knows you exist.
So I got obsessed with marketing. I taught myself everything: ads, funnels, branding, local SEO, and how to actually turn attention into paying customers. I tested strategies on my own detailing business, and within months, I had booked out weeks in advance. Eventually, I was turning away more jobs than I could handle.
That’s when I realized something bigger: there are amazing car detailers everywhere struggling—not because of their skill, but because they don’t have the time, energy, or tools to market themselves effectively.
So I pivoted. I hung up the polisher and picked up the playbook.
Now, I help detailers across the country do what I did—build real businesses, generate consistent income, and finally scale past survival mode.
I may not be detailing cars anymore, but I’m still cleaning up—just in a different way.